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Getresponse vs Active Campaign

It’s challenging to decide which marketing automation software is appropriate for your company. And if you’re reading this, it’s most likely because you’re trying to figure out which program is superior between GetResponse and ActiveCampaign. Of course, we’re a little prejudiced since we created the latter.

We think GetResponse is the #1 email marketing solution since it offers comprehensive email marketing tools, forms, web push notifications, and other built-in features. But we want you to be the judge. So in this post, we’ll compare ActiveCampaign and GetReponse’s capabilities, so you can choose which one is best for your company.

We’ll go through each major component individually to give you the most information. However, if you’re in a rush, here’s a summary of which platforms have which features.

1. Which one has better email marketing features?

GetResponse Email Marketing Features

The backbone of our platform is GetResponse email advertising. With GetResponse, you may attract new subscribers with signup forms and pop-ups, target your audience using sophisticated segmentation, and send attractive email campaigns utilizing pre-built templates and drag-and-drop Email Creator. In minutes, you can get started:

  • Newsletters 
  • Autoresponders 
  • Email sequences 
  • Segmented campaigns
  • Automated RSS feeds (blog posts)

 

What software makes it so good for small and medium businesses? That should be obvious. It’s straightforward to use (the drag-and-drop builder allows you to quickly create a professional-looking email with your text and pictures in minutes). It nurtures leads and customers for you through automated follow-up and data from various sources.

GetResponse keeps track of how many times an email is opened and whether the lead clicks on any links, for example. You may see who on your list is more engaged and likely to buy your products and run A/B testing to improve future marketing efforts.

It won’t take up much of your time, either. The “quick actions” menu makes it quick and easy to create professional email marketing campaigns, or if you want more information, the main navigation menu has all of the tools you’ll need to develop a campaign that’ll increase your list:

The bottom line is that GetResponse provides the most bang for your buck. Unlike much other software on the market, it comes wholly equipped with landing pages, conversion funnels, webinars, and chats, giving your email efforts a better chance of succeeding.

ActiveCampaign:

ActiveCampaign’s email marketing features are also quite robust. With ActiveCampaign, you can create beautiful email newsletters using a drag-and-drop editor, autoresponders, segments, and more. You also have the ability to A/B test your emails to see what works best with your audience.

Like GetResponse, ActiveCampaign has various features that make creating and sending professional email campaigns easy. However, one area where ActiveCampaign shines is in its automation capabilities.

With ActiveCampaign’s “Visual Workflows” feature, you can easily create complex marketing automation without coding knowledge. For example, you could create a workflow that sends a welcome email to new subscribers and then follows up with a discount offer 5 days later.

ActiveCampaign also has a handy “List Segmentation” feature that allows you to segment your list based on criteria like engagement, location, and more. This is helpful if you want to send a targeted Verdict:

The most significant difference between the two platforms is the number of features each provides. ActiveCampaign does not contain conversion funnels, webinars, or social media tools that make it simpler to create successful email marketing initiatives, but it does have a complete platform.

2. Deliverability is a big issue, so which tool does it better?

GetResponse:

GetResponse offers a 99% deliverability rate, meaning your emails are more likely to reach your subscribers’ inboxes. GetResponse also offers several features that help improve deliverability, such as:

  • Spam checker 
  • Email verification 
  • IP Warm-up

GetResponse also has a dedicated IP option for an additional fee. A dedicated IP gives you more control over your deliverability and can improve your chances of reaching the inbox.

ActiveCampaign:

For their emails, ActiveCampaign has an exceptionally high deliverability rate. Email Tool Tester conducted a study and discovered that the tool’s inbox rate was 73 percent in September 2020. GetResponse scored 86 percent in the same month.

Overall, though, these statistics are worth considering. They frequently vary, and even top performers like GetResponse and ActiveCampaign have results that go up and down. Furthermore, email deliverability is strongly linked to the content of your message – not just the platform you use to send your emails.

Verdict:

Both of these services are likely to deliver your emails.

3. Do they both offer landing pages?

GetResponse:

GetResponse offers a variety of landing page templates that you can use to create beautiful, effective pages. You can also use GetResponse’s “quick actions” menu to create a landing page in just a few clicks.

You may use this landing page builder to add your pictures to make the page stand out. You can import photos from Shutterstock or add GIFs from Giphy to your landing page if you choose not to use images from there.

ActiveCampaign:

ActiveCampaign also offers a landing page builder, although it’s not as user-friendly as GetResponse’s. With ActiveCampaign, you’ll need to use HTML and CSS to create your landing pages. If you’re not comfortable with coding, you may want to consider using another platform.

Verdict:

GetResponse’s landing page builder is more user-friendly and offers more features than ActiveCampaign’s.

4. What about conversion funnels? 

GetResponse:

GetResponse offers a wide range of conversion-optimized templates that you can use to create beautiful, effective pages. You can also use GetResponse’s “quick actions” menu to create a funnel in just a few clicks.

Conversion funnels are designed to help you increase conversions by guiding your visitors through the sales process. With GetResponse’s conversion funnels, you can add a variety of elements to your pages, such as:

  • Countdown timers 
  • Progress bars 
  • Order forms 
  • Social proof 

GetResponse also offers several integrations that can help you increase conversions, such as:

  • Google Analytics Integration 
  • Facebook Pixel Integration 

ActiveCampaign:

ActiveCampaign does not offer conversion funnels.

Verdict:

GetResponse offers conversion funnels, while ActiveCampaign does not. If conversion funnels are essential to you, GetResponse is the better option.

5. You might need webinars; which one offers this feature?

GetResponse:

GetResponse offers a webinar feature that allows you to host live or pre-recorded events. You can use GetResponse’s webinars to:

  • Build relationships with your audience 
  • Generate leads 
  • Close sales 
  • With GetResponse’s webinars, you can:
  • Integrate with GoToWebinar 
  • Stream to Facebook Live 
  • Schedule and automate your webinars 

GetResponse also offers several features that can help you increase attendance, such as:

  • Webinar registration forms 
  • Webinar reminders 
  • Webinar follow-up emails 

ActiveCampaign:

There isn’t a built-in webinar tool for ActiveCampaign. You may use tools like GoToWebinar, StealthSeminat, and WebinarNinja to host webinars directly from the program.

Verdict:

GetResponse offers webinars, while ActiveCampaign does not. If webinars are vital to you, GetResponse is the better option.

6. Any provisions for Facebook or Google ads?

GetResponse helps small companies and freelancers develop successful Facebook and Google advertising campaigns without investing too much time.

Let’s start with the Facebook ad tool, which allows you to quickly generate and post ads straight to social media from the tool’s dashboard. First, you may create a list for the ad to target by selecting categories such as website visitors, comparable audiences, or current contacts.

Finally, you can use the Social Ads Creator app to produce sophisticated, eye-catching Facebook advertisements that appear to have been designed by a designer. The ad creator, like other GetResponse tools, is a simple drag-and-drop program that anyone may use:

After that, all you have to do is submit the ad, and you’re finished. We also just debuted a tool that allows you to create Google Ads from the dashboard. All you need to do is sign up for an account with Google Ads, add content to your ad, establish a target audience, and set your budget:

Easy!

ActiveCampaign:

ActiveCampaign does not support Facebook or Google Ads, but you may sync your Facebook Ad account and add/remove contacts from Custom Audiences.

Verdict:

GetResponse is a simple platform for managing and optimizing paid advertising campaigns.

7. When it comes to segmentation, which tool does it better?

GetResponse:

We believe that our lead-generating solutions make it simple to nurture contacts and eventually convert them into paying customers. How? Send highly targeted, customized emails that make contacts feel like you’re speaking with them one-on-one.

This all starts with our contact forms, which we built to gather the most valuable information from contacts when they join up through a newsletter or landing page. You may tag them according to their actions and send customized emails to specific groups after they visit your contact list. GetResponse distinguishes itself by automatically selecting the most active individuals from your list so that you may target them.

ActiveCampaign:

Like GetResponse, ActiveCampaign’s email segmentation tool allows you to target your contacts with laser precision. You can segment your contacts by their location, job title, or even specific keywords they’ve used in past interactions with your brand.

ActiveCampaign also goes further by allowing you to create “automation.” Automations are email sequences triggered when a contact takes a specific action, such as subscribing to a newsletter or downloading a white paper.

Verdict:

Both GetResponse and ActiveCampaign offer segmentation features that allow you to target your contacts with laser precision.

7. Do they both offer email templates?

GetResponse:

Yes. GetResponse offers over 500 email templates that may be used for various purposes, such as lead generation, sales, webinars, and more.

ActiveCampaign:

ActiveCampaign also offers a wide range of email templates for different purposes. In addition, ActiveCampaign allows you to create what are called “email sequences.” Email sequences are a series of emails that are automatically sent to contacts over some time.

Verdict:

Both GetResponse and ActiveCampaign offer email templates and sequences.

8. Marketing automation? Anyone?

GetResponse:

GetResponse offers a wide range of marketing automation features that allow you to automate your email marketing, social media, lead generation, and sales processes.

ActiveCampaign:

ActiveCampaign is a leader in marketing automation, with many features that allow you to automate your email marketing, social media, lead generation, and sales processes.

Verdict:

Both GetResponse and ActiveCampaign offer marketing automation features.

9. Do they both offer an autoresponder feature?

GetResponse:

Like many other features available through GetResponse, Autoresponders are pre-installed and ready to use. Out of the box, autoresponders allow you to develop and nurture connections with people without spending all of your time inside your inbox.

Here’s a quick rundown of everything you can do with GetResponse’s Autoresponder: You may also see the autoresponders in a simple and straightforward calendar format. So, if you’re running a specific campaign or want autoresponders to be sent out on a particular day, all you have to do is put it.

ActiveCampaign:

You may also use UpTage’s automated email marketing tool to send a welcome message, thank them for joining your list, and ask them if they want to hear more from you. You can also use it to send an autoresponder after your campaign or marketing sequence is created with the automation builder. Depending on where they are in your sequence, they will receive different messages from you.

Automate the process by adding triggers to your campaign and customize the autoresponder delivery time. You may delay it by an hour or a day or set it to go out immediately after they join your list.

What’s the best part about ActiveCampaign? It also has a built-in SMS autoresponder, allowing you to nurture individuals outside their inbox. That’s not all. Another nice feature? ActiveCampaign includes an integrated SMS autoresponder so that you can nurture contacts not on your contact list.

Verdict:

Both platforms enable you to create email drip campaigns with Autoresponders. The component of ActiveCampaign allows you to include SMS into the equation, which may be beneficial if you’re running an eCommerce firm.

10. What about pricing?

GetResponse:

Max, the most expensive option, has a price of $19.99 per month and includes all features available in the program (other than Live Chat). The Basic plan costs $7.50 per month, whereas Free is only accessible if you don’t want to SERP ads or URLs on your page.

Pricing is determined by the number of features you wish to access. The Free account is a good start for lists under 500 individuals. For $15 per month, the Basic plan will let you use GetResponse’s email marketing suite, autoresponders, landing pages, and other essential tools.

The second tiered plan, Premium, has a monthly fee of $139.3 and includes access to extra services such as webinars, sales funnels, and the automation builder.

You’ll find that the most popular offers from GetResponse are for annual and monthly plans. There are two types of yearly plans: Standard ($29 per month) and Pro ($59 per month). For 12-month or 24-month contracts, you may get 18% or 30% off, respectively. Non-profit organizations with a registration date before

ActiveCampaign:

A free 14-day trial and four paid options are available: Light, Plus, Professional, and Enterprise.

For 1,000 contacts, the Lite plan costs $29 per month. It allows you to access their email marketing and web forms and segmentation. However, if you want to utilize more sophisticated tools like landing pages or contact scoring, you’ll need to upgrade to the Plus plan for $70 monthly. And if you want to A/B test your automation and use predictive sending, go for their Professional plan at $159 per month for 1,000 contacts.

Verdict:

ActiveCampaign and GetResponse have some distinct characteristics. ActiveCampaign is more expensive for the same list size. Still, it has several built-in capabilities that allow you to create conversion funnels without signing up for additional tools.

GetResponse vs ActiveCampaign full feature comparison

Features:

GetResponse ActiveCampaign

Email marketing Yes Yes

Automation builder Yes Yes

Contact scoring and tagging No Yes

Landing pages No Yes (included in Plus plan)

A/B testing No Yes (included in Pro plan)

Webinars No Yes (included in Enterprise plan)

Predictive sending No Yes (included in Pro plan)

Phone support No Yes (included in all paid plans)

ActiveCampaign is an excellent choice if you’re looking for an email marketing platform that offers a bit more than just the basics. If you’re not interested in features like landing pages or webinars, however, GetResponse might be a more cost-effective solution.

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