One area that has seen significant development recently is the business of producing and selling educational courses online to profit. A great deal of demand for genuine and trustworthy training will continue to rise: by 2026, the worldwide eLearning market will be worth $375 billion from $200 billion in 2019.
Take the Python course with over a million students, for example:
The course is $11.99 and is available to download immediately after purchase. Even if half of the enrolled people purchased the course at its current rate, it indicates that the course has earned more than $5 million, with the instructor earning roughly $2.5 million in revenue despite not charging students anything. Not wrong if 24 hours of video content and 19 articles can help you generate $2.5 million apiece, isn’t it? And there’s no denying that this is purely passive income: The course was last updated in September 2019.
This is just one example. The course selling industry is massive, and hungry purchasers are seeking high-quality courses to enhance their abilities so that they may progress in their jobs and personal development.
This article will teach you how to start an internet business selling courses from the ground up. If you’re new to it all and don’t know where to begin, this practical guide is for you. But first, let’s look at the benefits of operating a course sales company.
What Makes Course Selling a Gigantic Business Market?
The business, of course, selling is a fantastic opportunity for entrepreneurs as it’s:
An evergreen industry: As long as people are looking to learn and improve their skills, the market for courses will never run dry.
A global industry: There is a worldwide audience for courses, so your potential customer base is not restricted to one country or region.
A recession-proof industry: In challenging economic times, people may look to upskill themselves to either progress in their current career or make themselves more employable, meaning demand for courses goes up during tough times!
An industry with low overheads: You don’t need to rent an office or keep stock of products, so your running costs are relatively low.
Now that we know the benefits of this business let’s investigate how to get started…
A Guide to Getting Income from Course Selling
This article will show you how to start and complete your first course in under an hour. You can follow the step-by-step instructions below to create and launch a course and receive your initial payment.
How to Create and Sell a Course Online
Creating and selling a course may seem daunting, but it’s relatively straightforward once you break it down into smaller steps. This section will take you through the critical steps in setting up your business.
Step 1: Choose Your Topic and Create a course.
The first step is to choose the topic you want to create a course about and the platform you will use to host it.
Your topic could be anything that you’re passionate about and have knowledge in that others would benefit from learning. It could be cooking, gardening, playing the guitar, or even more specifically, mastering Excel or becoming a social media expert.
If you don’t have a specific topic in mind, think about what skills or knowledge you have that others might find valuable. Alternatively, you could look at popular online courses and try to develop a new angle or focus for your course that sets it apart from the rest.
Once you’ve chosen your topic, the next step is to create the actual content for your course. This can be done using various formats, including text, audio, video, and images.
The important thing is to make sure that your content is well-structured and easy to follow. If you’re not sure how to do this, plenty of resources are available online, including this guide on creating an online course.
Step 2: Find a Platform to Host Your Course
Now that you’ve created your course, you must find a place to host it. There are several options available, but the important thing is to choose one that’s easy to use and has all the features you need.
One popular option is Udemy, a course hosting platform that offers a wide range of features, including the ability to take payments, create coupons, and offer discounts.
Another option is Teachable, which also offers a range of features, including the ability to create membership sites and offer courses in multiple languages.
How to choose the right course selling platform
Now that we’ve looked at some of the features offered by different course selling platforms let’s take a look at how to choose the right one for you.
The most important thing to consider is what your needs are. Do you need a platform that offers many features or one that’s more basic? Do you need a platform that’s easy to use or one that gives you more control?
Another thing to consider is cost. Some platforms charge monthly fees, while others take a percentage of each sale. Make sure to compare the costs of different platforms before making your decision.
Finally, think about the future and choose a platform that will allow you to scale up as your business grows. Udemy, for example, offers the ability to create multiple courses and sell them on its platform. This could be a great option if you expand your course selling business.
Once you’ve decided on a platform, sign up for an account and create your first course. Be sure to include a catchy title and description so people can find it easily.
Step #3: Promote your course
Now that your course is live, it’s time to start promoting it. There are several ways to do this; the best approach will vary depending on your target audience and the platform you’re using.
If you’re using a course hosting platform like Udemy, they’ll provide you with tools and resources to help you promote your course. For example, Udemy offers a ” create a landing page” feature that allows you to create a custom landing page for your course quickly.
They also have a system that allows you to share your courses with people who might be interested in taking them. This is a great way to get started, but promoting your courses through your channels is also essential.
Here are some ideas for promoting your courses:
- Create a blog post or video about your course and share it on social media
- Reach out to people who might be interested in taking your course and let them know about it
- Share your courses with relevant online communities and forums
- Create an email list and send out regular updates about your courses
- Use paid advertising to promote your courses to a broader audience
There are several ways to promote your courses, so experiment and find what works best for you. The important thing is to get the word out and start attracting students.
Step #4: Automate
Now that you’ve built your course and started attracting students, it’s time to start thinking about automation. Automation is key to any successful online business, and there are several ways you can do it.
One way to automate your business is to set up a sales funnel. A sales funnel is a system that takes people through buying your product, from awareness to purchase.
Several software platforms allow you to create sales funnels, including ClickFunnels, LeadPages, and InstaPage.
Another way to automate your business is to use an email marketing platform like Mailchimp or AWeber. These platforms allow you to send automated emails to your subscribers, including course updates, special offers, and more.
You can also use an email marketing platform to create a sequence of emails that will be sent out automatically to people who sign up for your course. This great way to deliver content and keep people engaged with your course.
There are several ways to automate your business, so take some time to experiment and find what works best for you. The important thing is to find ways to save time and make your business run more smoothly.
To Sum Up
Selling courses online is a great way to make money, but choosing the right platform and promoting your courses effectively is essential. Use the tips in this post to help you get started.